Articles tagged “tiktok”

Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real sales.

On Monday's Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down why Airbnb, Uber, and TikTok are all making the same bet…

Both Airbnb and Uber have massive audiences. At first glance, expanding their travel offerings looks like an opportunity there for the taking. They will both need to prove it.

On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a growing debate across the hotel industry: are brands mistaking temporary strength…

TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.

Priceline has been a savvy marketer over the years, and this ad campaign tease hits the right notes at a time when affordability concerns are a major trend.

Cruise marketing has long leaned on glossy brochures and TV spots. Virgin Voyages is turning its focus to bookings stemming from someone's For You page.

Can a destination turn a few seconds of interest into a concrete travel plan? Fiji’s AI Travel Planner is an early attempt to answer just that.

When a travel company announces a “Chief Spring Officer,” it sounds like a gimmick, but Klook’s experiment reflects how platforms are trying close the gap between inspiration and booking. If this works, similar seasonal roles could emerge around major events.

We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.