President Donald Trump appeared to rule out force to acquire Greenland, urging Europe to negotiate sale. Many in the travel industry will welcome a de-escalation of rhetoric, given the risks to transatlantic tourism.
Thailand’s tourism numbers for 2025 are proof that the industry is not immune to shocks. Thailand can recover. But recovery will come from steady fixes, not slogans.
The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.