Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Online Travel

Tripadvisor Forced by Hotel Chains to Reverse Course on Subscriptions to Cash-Back Model

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Dennis Schaal | 5 years ago

This week travel startups announced more than $87 million in funding, including SmarterTravel, a set of content brands.

Media and PR

SmarterTravel Revives After Tripadvisor Spinoff: Travel Startup Funding This Week

This week a half-dozen travel startups collectively announced more than $87 million in funding, including SmarterTravel, a set of travel content brands once owned by Tripadvisor.

Jason Clampet | 5 years ago

Business Travel

Expedia Partners With GetYourGuide on Tours and Activities in a Blow to Viator

GetYourGuide, which has been trying to break into the U.S., scored a major partnership by securing a deal with Expedia.

Dennis Schaal | 5 years ago

Online Travel

Spain’s eDreams Odigeo Claims to Spend Nothing to Market Its Booming Subscription Plan

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Dennis Schaal | 5 years ago

Online Travel

Tripadvisor Plus Offers Plenty of Chain Hotels Even If It Is Short on Brand Agreements

Consider Tripadvisor's excruciating marketing decisions: It wants to shout to the world that travelers can save hundreds of dollars on a Hilton or Marriott booking for their next trip when enrolled in the subscription program, Tripadvisor Plus. But that's going to piss off Hilton and Marriott.

Dennis Schaal | 5 years ago

Online Travel

Tripadvisor Plus’ New Text Service Lacks the Human Touch

Tripadvisor's travel-planning help by text for Tripadvisor Plus subscribers plays to the company's strengths — user reviews and a global roster of hotels, restaurants and things to do listings. It really can't compete, though, with a real travel agent who has visited the destination and knows the hotel general manager personally.

Dennis Schaal | 5 years ago

waikiki beach 2018 honolulu hawaii alan light source flickr creative commons

Experiences

Tripadvisor Finetunes Its Subscription Travel Bet

Perhaps you spent the pandemic moving house, baking bread, or home-schooling your kids. Tripadvisor spent the crisis tweaking its product mix to sell more subscriptions while also refreshing its mobile app. Mad props to everyone for making the most of things.

Sean O'Neill | 5 years ago

Online Travel

Google Launches Attractions Tickets Globally on Mobile

Eventually, Google's new Tickets feature may turn out to be one of the most important developments in a long time for the tours and activities sector. Google will certainly move to monetize the feature with paid ads, and it will ultimately expand to tours, and other products, too.

Dennis Schaal | 5 years ago

Airlines

Hilton Grand Vacations’ Timeshare Test and 9 Other Top Travel Stories This Week

In Skift’s top stories this week, United sees a potential full recovery in 2022, Kayak launches Kayak for Business, and Canada reopens its borders for fully vaccinated U.S. travelers.

Angel Adegbesan | 5 years ago

Online Travel

Travel and Fintech Are Colliding in New, Exciting Ways

Fintech is trending, and likewise for superapps in certain parts of the world. Getting into travel is too delicious to resist, but the world is not ending for incumbent travel competitors.

Dennis Schaal | 5 years ago