Accor Launches ‘Profit Protection Plan’ to Counter Uncertainty
Accor insists the UAE is the only market under pricing pressure. But its precautionary "profit protection plan" suggests that hotel weakness could spread.
As U.S. President Donald Trump continues to shape the political and economic landscape, the impact of his choices on the travel industry remains significant. Read how his actions and policies are shaping the future of travel, and get insights into the industry’s evolving response.