Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Caption Tourist is taking a picture with a young tiger.

Experiences

Travel Companies Rebuked for Exploiting Wildlife for Entertainment

A new report shows that as responsible travel becomes the preferred default, tour operators must carefully consider the power they wield in the experiences economy. After all, travelers are becoming much more discerning about the companies they book with.

Selene Brophy | 3 years ago

This mixed bag of fear and bravery has pushed solo travel beyond a niche sector, as more people decide to take trips on their own.

Tour Operators

Tour Operators Up Offerings for Solo Travelers

Tour operators making a play for the growing solo travel market need to balance the flexibility of their tour offerings against the right amount of structured planning. While the traditional approach works for some, others are reinventing the solo-travel wheel.

Selene Brophy | 3 years ago

Johannes Reck being interviewed on stage

Experiences

GetYourGuide CEO on Reimagining Search for Experiences

Personalization of search is developing at lighting speed. Watch GetYourGuide co-founder Johannes Reck unpack what searching for experiences could look like over the next couple years with Skift’s Sean O’Neill from Skift's Megatrends event in New York.

Selene Brophy | 3 years ago

Tour Operators

G Adventures Restructures With Holding Company Primed for New Acquisitions

G Adventures founder Bruce Poon Tip wants to bring about change, both within his company's organizational structure and across the global tourism playing field. He believes community is the route to take, as the company readies for seemingly long-overdue acquisitions.

Selene Brophy | 3 years ago

New York City at sunset, with view of the Empire State Building.

Tour Operators

What the Empire State Building Shows About Tech’s Potential in Tours and Activities

The pandemic reluctantly drove operators towards online tech solutions to survive. Now in a strange reversal of fortune, those online solutions are holding their own, especially as the tours and activities sector gets back to pre-pandemic capacity. Travel 102 floors to the top of the Empire State Building Observatory and learn more.

Selene Brophy | 3 years ago

Tour Operators

Tour Operators Embrace the Long-Elusive Software Solution

Tour operators have long been slow in making technology advances. But the pandemic finally drove them to quickly adopt the platforms necessary to ensure their survival coming out of a crisis that crippled their businesses.

Rashaad Jorden and Justin Dawes | 3 years ago

Tour Operators

A New CIO Is Latest C-Suite Change at TUI

Top-level leadership changes at Tour operator TUI continue as the German-headquartered firm confirmed the appointed a new Chief Information Officer, Pieter Jordaan.

Selene Brophy | 3 years ago

Experiences

Generative AI Holds First-Mover Advantage for Travel Agents and Tour Operators

Artificial Intelligence's impact on travel planning is poised to define itself in 2023 as generative AI technology becomes more accessible and even more intelligent.

Selene Brophy | 3 years ago

Tintswalo Safari Lodge shares an unfenced border with the Kruger National Park and is known for its minimal vehicle density.

Experiences

Tackling Africa’s ‘Superficial’ Safari Problem

A luxury lodge filling its plunge pool from a water-distressed community is the height of irresponsibility. And being an eco-tour operator is so much more than offering wildlife viewing — the safari experience value chain needs better accountability to ensure biodiversity protection and longevity.

Selene Brophy | 3 years ago

Paruima, the only Arecuna settlement in Guyana, offers a challenging but thrilling adventure trek experience.

Experiences

Guyana’s New Eco Tours Are Giving Indigenous People a Say

It's one thing to create off-the-beaten-track adventures, but just how sustainable these multi-day experiences are needs careful consideration from the remote locals. After all, they're expected to drip-feed off those offerings by showcasing their everyday existence.

Selene Brophy | 3 years ago