Affordability issues, visa wars, and travel bans have made the U.S. a completely different destination for international visitors. Here’s how it will change U.S. tourism in 2026.
Cities are discovering what Las Vegas has known for years: nothing fills hotel rooms like a pop star who doesn’t leave town. The music residency model is a steady, renewable source of local tourism that outlasts festivals and tours. And in 2026 other cities want in.
Beauty tourism is fast becoming one of Asia’s most powerful demand engines. In 2026, Asia’s glow-up economy will reshape everything from retail mix to route planning.
Colombia’s emergence as one of Latin America’s most dynamic tourism markets stems from a deliberate, long-term strategy grounded in connectivity, confidence, and community. With new air routes expanding global access and a growing focus on sustainability and inclusion, the country is reshaping the future of modern tourism.
The drive vacation is still the most realistic way for the American middle class to see their own country. We’ve spent 30 years quietly dismantling the infrastructure that made it possible.
The U.S. is betting on events like the World Cup to boost international tourism next year. Are international tourists prepared to pay hundreds of dollars in new fees?
Experience-led travel is transforming how people explore the world. Travelers now choose destinations for cultural and entertainment moments, creating long-term growth opportunities for cities that invest in live events.