Tourism News

France managed to turn a post-Olympics travel surge into something more lasting.

The world’s biggest travel market is now being shaped by algorithms, as Chinese travelers lean on AI to plan trips, book last-minute, and travel more independently than ever.

Author and Emmy-winning TV personality Andrew Zimmern believes storytelling needs to be educational, which would go a long way in helping preserve culinary and cultural food diversity.

Las Vegas may be seeing softer tourism numbers, but live events remain a strong buffer as its shows and concerts remain a major attraction.

Intrepid says purpose and profit can align, but its real test will be scaling sustainability while competing for U.S. travelers.

The explosive popularity of gaming and esports tourism is not only an interesting story of rapid growth in and of itself. It represents a completely new category of live tourism that’s breaking down generational and cultural barriers.

At the Skift Global Forum, Saudi Tourism Authority CEO Fahd Hamidaddin talked extensively about the country's transformational tourism journey that is rooted in sustainability.

Steve Case, chairman and CEO of Revolution and co-founder of AOL, talked about his community-focused travel portfolio, including Exclusive Resorts' membership club and the 600-acre Punta Cacique development in Costa Rica, at Skift Global Forum 2025.

IHG CEO Elie Maalouf discussed his growth strategy, focusing on Asia and Middle East expansion, luxury travel trends, and other key efforts.

What's next for Airbnb? How are the most important travel companies using AI? And do travelers have 'price fatigue'? Here's what we heard from more than two dozen executives at the Skift Global Forum.