Loyalty is shifting from status to substance. For banks, embedding protection and care into cardholder benefits offers a powerful path to deeper engagement and long-term trust.
In this video interview, Hannah Bennett, head of travel at TikTok UK, discusses highlights from TikTok’s latest research exploring how traveler behavior is evolving and what these shifts mean for travel marketers looking to connect with audiences across the full funnel.
Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.
Anthropic isn’t chasing flashy AI gimmicks — it’s quietly building Claude into an infrastructure for travel’s next big leap. Its focus: trust, personalization, and giving businesses control over how AI can enhance the traveler journey.
Major shifts in the corporate travel space have inspired a trend toward unified, AI-powered policy management platforms. But travel is personal, and travelers demand a personalized touch; for AI to realize its potential, it must live in the hands of human agents.
Travelers aren’t browsing aimlessly - they’re searching with precision. Google says the future of travel discovery lies in creators, AI tools, and meeting intent in the moment.