Travel Technology

We didn't get to fully assess the Routehappy integration into the Priceline iOS app since it is doing so on a test basis, but if it is truly transparent and enables flyers to view ratings, warts and all, then this should be interesting.

In a few years, the streamlined, cross-platform searching that Hipmunk and Expedia are creating will be taken for granted because any company worth anything will have to offer it. So far Hipmunk Anywhere is more intuitive than Expedia's Scratchpad with fewer clicks or taps, but these are very early days.

Geolocation is everything to travel now. From the smartphone in your hand to recommendations based on location coming to you on your desktop, information is tied to real-world locations now in ways that have revolutionized travel.

Aviation has helped us rise above the clouds. Technology has helped us share information via the clouds. But a clouded judgement keeps aviation from finding technology up there.

Tapity's developers aren't travel experts, but they understand how airlines and other travel companies need to approach the user experience.

Destinations should be heavily investing in real-time social engagement to build brand awareness, improve visitors' experiences, and share meaningful content that fuels inspiration. Destinations that don't are missing out.

Well, you know what they say. Regardless what the activity is, there's an app for that. And, now there is. Hourly room rentals via a mobile app. We know HotelTonight is poised to broaden its offerings a bit, but we doubt the company will try to mimic Breather on this one.

It would seem prudent to at least let the airlines make a decision on the wisdom of in-flight phone calls rather than unilaterally banning them. A ban could hurt airlines competitively among business travelers as some international airlines allow calls.

There will be a lot of conscientious objectors among passengers who don't want to be bothered with networking when flying, but social media fans will love the ability to keep getting social during the flight, and other airlines will follow Virgin America's lead.