Skift Take
Delta believes through such actions it is protecting its intellectual property, but its actions alienate loyal customers who don't want to be locked into Delta's clunky services to access their loyalty information.
If you use AwardWallet to track your myriad frequent flyer programs, you won't be able to monitor your Delta SkyMiles account there anymore after the airline sent AwardWallet a cease and desist letter late Monday afternoon and threatened to sue.
AwardWallet, which supports more than 500 air, car, hotel, and credit card loyalty programs, informed users late on September 10 that it would no longer be able to access members' Delta SkyMiles accounts even though AwardWallet users have authorized such access. The AwardWallet email reads:
"We are writing to inform you that Delta Air Lines has contacted us and stated that we may not access their website on your behalf anymore. As a result, we are