What Kayak Means to Priceline on First Anniversary of $2.1 Billion Acquisition
Photo Credit: It doesn't take brain surgery to figure out that Kayak has been a nice addition to the Priceline Group's portfolio. Pictured is a Kayak commercial where searching for a deal is discussed during the middle of brain surgery. Kayak
Skift Take
What does Priceline's $1.8 billion acquisition of metasearcher Kayak mean as the first-year anniversary approaches? If you are a big-time online travel agency, you gotta have one. Just ask Expedia, which got its hands on Trivago soon after Priceline made its move on Kayak.
Nearly a year since the Priceline Group closed on its $1.8 billion acquisition of Kayak on May 21, 2013, the travel metasearch site is more than pulling its weight.
In the first quarter of 2014, Kayak contributed disproportionately to Priceline's profits because Kayak's click-based advertising revenue is less subject to an otherwise seasonally slower first quarter for Priceline's other brands, and
