Trivago Launches a Makeover Contest to ‘Fix’ Its Trivago Guy TV Pitchman
Photo Credit: Under the theory that virtually all publicity is good publicity, Trivago is capitalizing on public discourse about the Trivago Guy commercials and is launching a makeover contest. Trivago
Skift Take
With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.
Does hotel search site Trivago think the advertising controversy about the Trivago Guy, actor Tim Williams, detracts from its ambitions to become better known in the U.S?
Apparently not.
Trivago announced that it is launching a Trivago Guy makeover contest
