New Trends Report: Instagram Strategies for Travel Brands


Skift Take

User generated content has become native to Instagram and is becoming one of the most effective marketing platforms in the evaluation stage -- one step away from the purchase decision.

Our twice-monthly Skift Trends Report series takes a deep dive into industry trends across various sectors of travel. The latest report in the series, Instagram Strategies for Travel Brands, launches today. Travel is social. Consumers are looking to their social networks for inspiration and recommendations to book and share their experiences during and after th