Megatrends 2015: Travel Brands Look to Instagram for the Influencer Bump
Skift Take
We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.
Last month we launched our first ever magazine, Megatrends Defining Travel in 2015, where we identify the global trends in travel in 2015 and beyond, and focus on three emerging key themes: Mobile. Seamless. Experiential. Below is an extract from the one of the trends in the magazine.
Hotel brands and destination marketing organizations once saw travel blogs and their reach social networks -- especially Twitter -- as the best new source of un-filtered insight into their hotel or destination. That didn't turn out to be the boon everyone hoped. From SEO setbacks to viral hashtags that never translated into boots on the round, the price of bringing a gaggle of bloggers and telling them what to write and how to market it has never
