National Geographic Traveler Turns to Snapchat to Win Over Millennials
Photo Credit: The daily issue is a mix of swipe-worthy photos, videos and short essays tailored for millennials. Snapchat / National Geographic
Skift Take
Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.
Snapchat can make it easier to attract the interest of millennials by serving up content from recognizable publishers, or so National Geographic Traveler hopes.
When Snapchat introduced its Discover product in late January, 11 publications joined in to form a content hub that eschews the random hot-based friend messaging system for sharing that's more static. With one tap, Snapchatters can access a series of stories in a highly interactive way. They can swipe up or down and left to right o watch a short film, s
