New York Turns to Ninja Turtles for This Year’s Family Tourism Push
Photo Credit: The Teenage Mutant Ninja Turtles are NYC & Company's official 2016 family ambassadors. NYC & Company.
Skift Take
The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.
Some 17.5 million family travelers visited New York City in 2015 and this year the city's tourism bureau thinks that the Teenage Mutant Ninja Turtles can help welcome them.
NYC & Company, the city's destination marketing organization, will use the turtles in its 2016 family ambassador campaign that launches this week. Past ambassadors have included other animated characters, including Dora the Explorer.
In addition to in-market promotions, for the first time NYC & Company is planning to market the city to family travelers in more than 20 shopping malls across the U.S., including in the New York metro area, Boston, Chicago, Los Angeles, San Francisco, Miami, Dallas, and Denver. The U.S. accounts for most of the family travelers that visit the cit
