It’s Time to Rethink the Travel Instagram Aesthetic
Photo Credit: A Skift staffer's well composed image of breakfast in a foreign country. Skift
Skift Take
Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.
Can you imagine being the junior PR person vetting requests for big hotel chains and travel companies? People amass themselves a few thousand followers — likely 14-year-olds across southeast Asia — and start calling around looking to peddle their influence in exchange for first-class seats on Etihad, comped rooms at the Mandarin, and so on.
Sans any photographic talent. Or any new ideas.
In addition to the nebulous return on investment (ROI) for ad spend on these types of programs — I’ve been calling a lot of these audiences the mortgage-backed securities of market
