Video: Kayak CEO Says He Wants to Give Consumers a Choice
Photo Caption: Hafner Forum video only
Skift Take
Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.
Metasearch has tried to make sense of the multiple travel booking options available to consumers, but metasearch itself has become a crowded field.
At Skift Forum Europe in London earlier this month, CEOs and top executives from Momondo Group, Skyscanner, Trivago, and Kayak spoke about the competitive landscape and their respective advantages over their rivals.
Kayak CEO Steve Hafner, who was interviewed by Skift Executive Editor Dennis Schaal, played the role of the industry veteran, both becaus
