Skift Q&A: The Big Vision for Augmented Hospitality
Skift Take
As hospitality brands rethink their service offerings beyond the overnight guest experience, the hotel of the future has a bigger role to fill as a community hub and everyday problem solver for locals. We spoke with Maud Bailly, AccorHotels chief digital officer, to better understand this evolution.
Hotel brands are re-envisioning the way they're being thought of and utilized. Beyond providing accommodations for travelers, hotels are striving to become essential to the everyday lives of locals in the communities in which they reside. Need a safe place to deliver a package, drop off dry cleaning, or grab a coffee before work? Your local hotel’s got you covered.
AccorHotels has reshaped its core business around the idea of "Augmented Hospitality" — a refined vision for what a hotel stands for and the services it can provide to a community of customers made up of guests and locals alike.
The Paris-based brand has undert
