How Today’s Destination Marketers Need to Evolve: Skift Research
Photo Credit: Tourists walk through a destination. The role of DMOs is constantly changing to best serve tourists and local communities alike. Pexels / geng geng
Skift Take
With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.
Destination marketing organizations reside in a constantly changing landscape. Whether it’s keeping up with new marketing channels and trends, or balancing the promotion of tourism with the concerns of the local community, the role and priorities of DMOs is in a constant state of flux.
Our newest Skift Research report, Destination Marketing Trends 2018, takes a closer look at some of the major themes and challenges in destination marketing this year. It begins by discussing the evolving role of the destination marketing organization (DMO), followed by a closer look at how they can better attract repeat visitors. The report ends with an overview of some of the key updates for DMOs since our report The State of Destination Marketing 2017 published last year.
Last week we launched the latest report in our Skift Resear
