Video: Inside Air Canada’s Digital Loyalty Strategy
Photo Credit: Air Canada Vice President of Loyalty and E-Commerce Mark Nasr at Skift Tech Forum 2018 Skift
Skift Take
Loyalty is big business, and Air Canada is working hard to create a forward-looking program that leverages advanced e-commerce techniques. The airline's acquisition of Aeroplan bodes well for scaling up its program over the next few years.
While loyalty programs have proliferated across the airline sector, Air Canada has taken a different approach after spinning off its Aeroplan loyalty program in 2005. It continued to outsource its program to Aeroplan, and perhaps fell behind in its loyalty offerings compared to North American competitors.
The airline, though, has recently brought Aeroplan back into the fold after some drama as its loyalty ambitions have shifted in a digital and mobile-first world.
Air Canada's vice president of loyalty and e-commerce Mark Nasr detailed the airline's loyalty plans at the i
