Hotelbeds Rebrands to Focus on Accommodations
Photo Credit: The new Hotelbeds brand identity. the company has dropped the "Group" part of its name. Hotelbeds
Skift Take
Although Hotelbeds still sells ancillaries, its main focus is on accommodations and the rebrand makes that clear.
Accommodations wholesaler Hotelbeds Group is phasing out its Tourico Holidays and GTA brands as it goes forward under a new identity.
Since coming under the ownership of private equity firm Cinven and the Canadian Pension Plan Investment Board, the company has gone through something of an acquisition spree picking up two of its biggest rivals in as many years.
But as part of a wider brand refresh, Hotelbeds will drop the “Group” from its name and kill off both GTA and Tourico Holidays over the coming months.
When the rebrand is complete, the company will use Hotelbeds for most of its business,
