New Skift Research Explains What Repeat Tourists Want
Photo Credit: Repeat travelers exhibit unique behaviors and preferences from non-repeat travelers. Here, tourists take pictures of St. Paul's Cathedral in London. Pexels.com / Dom J
Skift Take
Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.
At Skift Research, customer loyalty comes up as a constant challenge for the travel brands we work with and write about. It is well recognized that loyal customers cost less to market to and often spend more with a business than new customers. They are also reliable sources of word-of-mouth marketing. For destinations, however, creating loyal customers is more complicated.
While destination marketers understand that repeat visitors are a vital part of their tourist population, in some places even making up the majority of the population and its expenditure, there is still much uncertainty about who repeat tourists are and what they desire when they travel.
The latest report from Skift Research, U.S. Repeat Visitation Survey 2018, sheds some light on repeat tourists a
