Tribe Is Redesigning the Future of Hotels — Here’s How
Skift Take
Though the travel industry has been in hibernation for most of 2020, the year may yet close out on a promising note. For TRIBE Hotels, a forward-thinking approach from their 2017 launch to now, amid a rapid global expansion, is paying off despite the pandemic, proving an eye on the horizon can help operators through even the toughest of times.
The world rarely changes as quickly as it has in 2020, especially for travel and its associated industries. Hotels, airlines, guided travel, cruise operators and more have been squarely hit by worldwide restrictions to travel applied by governments on every continent. TRIBE Hotels, a brand originating in Australia, was already planning for the future of travel when they launched in 2017, and when they amplified their presence by being acquired by French hospitality group Accor in March 2019.
While they didn’t foresee the global pandemic, management at TRIBE Hotels, including Mark Peters, Founder and Director of TRIBE Hotel Group, could see that travelers—both leisure and business—wanted something more from their trips, a kind of blended work-and-leisure approach which has only been accelerated by the work-from-home phenomenon of the pandemic.
READ MORE: How Accor is Pushing the Boundaries of Lifestyle for the New Era of Travel
“We want to provide environments that peop
