Does Accor Plan to Be the Next WeWork?

Accor is gearing up for a “full-blast” launch of its co-working space brand Wojo in Asia. Wojo is a joint venture with Bouygues Immobilier, which it developed in 2015. The French property developer teamed up with the hotel group in 2017, and currently some 300 Accor properties in a few European countries and Brazil provide offices, co-working spaces or “Wojo Spots” — these are essentially Wi-Fi areas in lobbies or other public spaces. In the UK, it’s also on trend transforming rooms into offices. Now, Accor’s deputy CEO and chief financial officer wants to pursue Asia. “The place where we would like to push this is Asia. We’re big in Asia, but currently because of Covid it’s difficult to push that offer,” Jean-Jacques Morin told Skift. “There are regions we had been working in before Covid. As soon as things normalize this summer, we’re going to go full blast.” The company had expected to expand Wojo to 900 properties by 2023, but Morin thinks he can top