3 New Tourism Ad Campaigns Striking the Right Tone for These Times
Photo Credit: Florida Bradenton County's Anna Maria Island is one of several destinations that recently launched a responsible travel campaign. Flickr Commons / Carol VanHook
Skift Take
The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.
A year ago, the global pandemic left destination marketing organizations scrambling to pause their promotional messaging. What started out as a wait-and-see approach evolved into advice to stay home and dream, while keeping favorite destinations top of mind for when safe travel eventually returns.
A year later, there's a clear shift happening in marketing messaging as vaccines in the U.S., Europe and Asia continue rolling out and travelers are vacation planning and booking.
It's the rise of the responsible travel marketing campaign, encouraging travelers to be more respectful in their behavior — to enjoy outdoor places but remain conscious of their choices once they b
