Accor Expands in Dubai Despite Middle East’s Slowdown on Hotel Development
Photo Credit: The planned Hyde Dubai Business Bay (rendering pictured) is the latest in a string of branded activity in the Middle East. Hyde Hotels, Resorts & Residences/Accor
Skift Take
Accor's push into the Middle East is a needed shot in the arm for the region's tepid pace of hotel development. But success hinges on mega-projects and events in markets like the United Arab Emirates and Saudi Arabia actually panning out.
Another Accor lifestyle hotel brand is heading to the Middle East, the latest in a flurry of activity in the region from the Paris-based hotel company even as overall hotel development there remains nearly at standstill for the past year.
Hyde Hotels, Resorts & Residences plans to open its first hotel outside the U.S. in Dubai, brand leaders announced Monday exclusively to Skift. The 276-room hotel will be located in the city’s Business Bay district near the Burj Khalifa tower and feature many of the food and experiential-focused elements that define lifestyle hotels. The Hyde Dubai Business Bay project is slated to open by the end of this year.
It’s the latest in a string of recent announcements in the Middle East region from Accor, which opened its first SLS property in Dubai earlier this year and recently a
