Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm
Photo Credit: L'Auberge Del Mar in Del Mar, California, is part of the Noble House Hotels group, which uses Revinate's technology. Revinate, a San Francisco-based maker of a hospitality guest platform, said on Tuesday it had absorbed Navis, a travel tech company. Noble House Hotels
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Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.
Two travel tech companies that offer hoteliers and vacation rental managers tools for engaging with customers, encouraging direct bookings, and collecting and analyzing guest feedback have merged in a deal orchestrated by Serent Capital, a private equity firm based in Austin with $2 billion in invested capital.
Revinate, a San Francisco-based maker of software for guest data management and business intelligence, said on Tuesday it had absorbed Navis, which offers direct booking services. The combined company, under the Revinate brand, will serve more than 300,000 hotels.
"The merger lets hotels get one tech ecosystem where they can target the customer, convert the customer through their direct booking channels, and pull together guest profiles across data sources," said Abhishek Anjanappa, chief marketing officer of Revinate.
The companies haven't disclosed deal terms or transaction values. VRMintel first reported on the merger. Navis CEO Kyle Buehner will step aside after lea
