The Curious Push for Ukraine Tourism on the Cusp of War
Photo Credit: A travel insurance company invites tourists to stay calm and visit Ukraine Visual Hunt / Charles Fred
Skift Take
That no one dug deep enough to find out that the "Keep Calm and Visit Ukraine" message was not published on a government website says a lot about the state of the internet today. Disorienting tourists when uncertainty already rules over travel is downright irresponsible.
Ukraine Coverage
Skift’s reporters and editors are working to explain how the war on Ukraine is impacting travel. All of our stories about the subject are free for all readers.A destination promoting tourism at a time of potentially imminent armed conflict: a joke, a marketing campaign gone awry or a political statement perhaps? The theories are flying on the internet about a tourism message that was released out of Ukraine days ago, by a website called VisitUkraine.Today.
“Keep Calm and Visit Ukraine,” the website’s blog post announcement says, adding that “there is no reason to panic, and the situation on the Ukrainian border remains under control,” and “therefore, feel free to plan a trip to Ukraine and around Ukraine – the country is open and safe for tourists.”
It’s easy to see why viewers would assume it’s coming from the tourism board — the website looks and sounds just lik
