How Much Hotel Tech Investment Is Just Way Too Much
Skift Take
Some hoteliers risk being overly ambitious in their tech efforts coming out of the pandemic.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Hotel tech investment is beginning to boom. But "less is more" can be a valuable motto, as hotel executives spend on software.
A survey of 210 hospitality industry professionals worldwide in late January and early February by travel technology firm Duetto found that 77.6 percent plan to increase their hotel tech investment in the next three years."There's definitely a move across almost all segments of hotels, from global chains to independents, to re-evaluate their tech stack," said Sean Fitzpatrick, CEO of business intelligence firm OTA Insight. "Some of that is precipitated by an exodus of talent, with remaining staff having to manage more things," Fitzpatrick said. "But there's also a recognition of an opportunity to reset."When it comes to investing in tech, there can be a temptation to go overboard. But do you really need "all the things"?
For distribution, hotels need to be in multiple channels, such as online travel agencies and social platforms, to exp
