Redefining and Redesigning the Airport Hotel
Photo Credit: Companies like Marriott are boosting amenities offered at their hotels near major airports (pictured: a guest room at the Sheraton near the Frankfurt airport in Germany). Marriott International
Skift Take
The stigma behind airport hotels is changing and with that comes servicing more “destination travelers” versus displaced travelers.
It’s far from back to business as usual for the airport hotels clobbered by a nadir in business travel, especially as the corporate world rethinks its work-from-home strategies.
Hotels in airport markets will return to 2019 levels for occupancy, average daily rate, and revenue per available room — the industry’s key performance metric — by 2024. A return to the new normal in this sector will likely be slow, predicts Kannan Sankaran, a senior director at CBRE Hotels Advisory.
But the lag could ultimately lead to a reinvented experience for travelers who stand to benefit from new and under-construction properties featuring sexy rooftop bars, swimming pools, art galleries, and fitness studios that could make Dwayne “The Rock” Johnson swoon.
And as for that vending machine “dinner” for guests checking in at midnight? Just imagine artisanal cuisine, offered at all hours of the day.
“Given that Hyatt’s recovery
