Luxury Hospitality Is Losing Its Mystique
Photo Credit: Luxury hospitality is undergoing a reboot. Getty Images / Blair_witch
Skift Take
You might not have noticed, but luxury hospitality is in the middle of a major reboot. Old, storied reputations mean nothing anymore if today's service is lost. The market is a blank slate where all relationships, preferences, and loyalty need to be re-examined and rebuilt by luxury travelers. Brands have to re-think their value propositions.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.A ticking time bomb is lurking in the heart of luxury hospitality. It hasn’t been super acknowledged in the maelstrom of financial analysis, or endless speculation about recoveries. Also, in many ways, it has been covered up by the sky-high prices that properties have been commanding as people return to the road and to vacation.
As I have been staying at and surveying countless properties along the spectrum, I’ve realized that there’s a giant reset happening. Brands that have had storied reputations, an air of prestige, and great reviews are simply shells of their former selves. While they occupy prime real estate and still show up in the right neighborhoods and arrondissements, they have changed. Put simply, a lot of properties are not living up to the mystique and equity they have built over time.
Why is this? There are several reasons. A lot of hospital
