6 Questions for a Top Seera Group Exec on Saudi Arabia’s Tourism Goals
Photo Credit: Abha city in Saudi Arabia is located at the southern end of the Red Sea coast. Seera Group
Skift Take
Seera Group is confident that Saudi Arabia could welcome 100 million tourists a year by 2030 and commends the country's efforts to change its image at a brand level. However, it'll be some time before the perception changes overseas.
Synonymous with Saudi Arabia's transformational journey, Seera Group has been a significant contributor to the growth of the domestic, inbound, and outbound tourism economies of the country. Having started as Al Tayyar Group in 1979, the company reimagined itself as a modern brand — Seera in 2019.
In December 2021, Seera Group transformed its portfolio to create the largest travel business in the Middle East with the integration of its diverse verticals under the umbrella of Almosafer.
Almosafer now serves as the single umbrella travel brand under Seera Group managing not only consumer travel but also dedicated corporate and government services. Seera’s travel services in the United Arab Emirates also come under Almosafer for further expansion across the region.
In conversation with Skift, Muzzammil Ahussain, executive vice president of travel at Seera Group, talks about leveraging the strong synergies of the different business units and how t
