Amadeus to Use Marriott and IHG Deals as Hotel Tech Springboard
Skift Take
Say what you will about Amadeus, it undeniably dreams big, audacious dreams. At a time when many institutions pursue small solutions for trivial problems, the travel tech titan has big hopes for reshaping how hotels operate and sell their themselves online.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.Amadeus IT Group has long wanted to diversify from airline-related services, and its hospitality division has recently made gains.
Today, more than 50,000 properties buy at least some software for hotel operations from the Madrid-based travel technology company. Two of the world's three-largest hotel companies now use Amadeus's core tech. In November, Marriott International signed up to replace its central reservation system with one built by Amadeus. That deal follows IHG [InterContinental Hotels Group], which migrated over to Amadeus's system before the pandemic started. Wyndham has in the past year signed up for some of Amadeus's tools.Last month, Aimbridge Hospitality, the largest U.S. hotel management company, said it would use Amadeus's business intelligence tools.In 2021, Amadeus's "hospitality and other solutions" revenue — the majority of which was generated by hotel-related sales — was approximately $550 million (€538.6 million).Amadeus faces a c
