Does Shift by Accor’s Wojo to Offices Mean Digital Nomadness Has Peaked?
Skift Take
The intense relationship with digital nomads could be cooling off, as hotels increasingly turn "hybrid" and map out a future that focuses on permanent bases for corporations.
Hybrid hoteliers are bullish on the future, as they anticipate soaring demand for more mixed-use properties from developers and investors, which includes dedicated office space.
Wojo, the co-working brand part-owned by Accor and Bouygues Immobilier, in particular is developing more properties that include this, on top of lobbies that can accommodate digital nomads to help create that much-needed ground-floor buzz for guests to socialize and network.
"Before in the hotel it was digital nomads, freelancers, individual entrepreneurs," said Lenaic Bezin, head of third places development at Wojo, during a recent webinar. "Now the new evolution is about companies installing staff and remote workers, and their office, directly onto one floor, so they can enjoy the hotel's services."
Wojo is supporting hotel investors that want to enter the market, so they’re not creating their own co-working brands, and is working on "large refurbishment or greenfield proje
