Why Every Hotel Company Wants an Extended Stay Brand Now
Photo Caption: A branded residential concept illustrating indoor and outdoor living from 2018. Source: Marriott International.
Skift Take
Forget spas and cocktail bars. Indoor kitchens are the must-have perk at U.S. hotels now. Marriott, Hilton, Hyatt, and Wyndham are smart to bet that the long-stay trend will be here for the long term.
Marriott, Hilton, and Hyatt have previewed new extended-stay hotel brands in the past month. The U.S-based hotel groups are wagering that a few factors will power extended-stay hotels for years to come, including U.S. federal infrastructure investment, the resilience of blended travel, and a housing crisis.
Marriott International CEO Anthony Capuano said in an early May earnings call that his company was "a few weeks away from announcing a simple, modern, streamlined new-build, extended-stay product." The new brand, Marriott's 32nd, would target guests "looking for longer stays at a mid-scale price point," he said. In November, Marriott International separately said it would debut an extended stay brand in the U.S. and Canada called Apartments by Marriott Bonvoy in a premium-priced segment.
Hilton Worldwide CEO Chris Nassetta teased the previous week that the operator would debut an extended-stay brand within a few months. "It’s like an apartment ef
