Super Bowl First: U.S. Tourism Agency to Advertise Internationally
Photo Caption: Brand USA's new Super Bowl ad for the UK and Germany.
Skift Take
Advertising internationally during the Super Bowl is a big step. Brand USA sees opportunities in Europe's growing interest in football.
Brand USA, America’s tourism marketing agency, is going to be advertising internationally during the Super Bowl for the first time. The ad will appear during the international broadcast in Germany and the UK.
During Brand USA's ad, viewers hear the cheers of fans in packed stadiums. “O
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