APAC Travel Trends: Why They Book and Where ‘Cash’ Is Still King
Photo Credit: An Asian woman traveling and walking in Bangkok, Thailand, backpacker female feeling happy spending relax time in holiday trip. Lifestyle women travel in Asia city concept. Freepik / tirachardz
Skift Take
Still lumping all “Asia Pacific travelers” into one category in your marketing strategies? Traveloka’s latest findings show just how diverse and dynamic this travel market really is.
Price is the ultimate travel dealbreaker in the Asia Pacific region (APAC), according to a new survey from Indonesia-based travel platform Traveloka. Affordability ranks as a critical factor for travelers across the region when making decisions.
Nearly half of travelers across the region put cost above all else when booking accommodations, with promotions playing a pivotal role in swaying decisions. In markets like Singapore, Indonesia, and Malaysia, budget-conscious travelers are making price the deciding factor, and they’re ready to jump on discounts to explore new destinations.
Australians lead this trend, with 48% putting affordability first, well ahead of considerations like comfort or amenities.
Understanding Price Sensitivity. Source: Traveloka Whitepaper — Travel RedefinedCost of travel was also pointed out as the primary barrier to selling outbound travel from China, according to Dragon Trail’s Chinese Outbound Travel Trade Survey
