Marriott CEO: We Want ‘100% of Your Travel Wallet’
Photo Credit: Marriott International President and CEO Anthony Capuano with associates at the JW Marriott Cannes in June 2024 Marriott International / James Robinson
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Marriott boss Anthony Capuano outlined his vision to transform the company from a traditional hotel group into an all-encompassing travel enterprise. This change will demand the company be fast and nimble, such as by streamlining decision-making.
Leaders of Travel: Skift C-Suite Series
What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.Marriott International's CEO and president, Anthony Capuano, who took the helm in 2021, initially had to help guide the company through the pandemic and a boisterous travel recovery. Now the long-term strategy is taking shape.
In a wide-ranging exclusive interview at the Americas Lodging Investment Summit in Los Angeles, Capuano laid out a vision for the hospitality giant: To capture every aspect of customers' travel spending, from midscale hotels to luxury safaris.
"We want to capture as close to 100% of your travel wallet as possible," Capuano said.
Capuano also revealed how the hospitality giant is attempting to shed its bureaucratic weight while simultaneously extending its reach into new corners of the travel industry.
Capuano said Marriott's strategy is already showing results, with the company achieving record growth in 2024 — including 6.8% net rooms growth on what was already the industry's largest portfolio.
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