Accor’s Loyalty Program Hits 100 Million Members: See Where it Ranks vs. Marriott and Hilton

Key Points

• Accor's ALL loyalty program surpassed 100 million members, marking significant growth since its 2019 launch.
• ALL differentiates itself with a focus on exclusive experiences and partnerships, moving beyond traditional points-based rewards.
• Despite rapid growth, ALL faces challenges in competing with larger programs like Marriott Bonvoy and Hilton Honors due to a smaller global hotel footprint.

Summary

Accor's ALL loyalty program has achieved a milestone of over 100 million members, highlighting its significant growth since being launched in 2019. The program sets itself apart by offering exclusive experiences and diverse partnerships, a shift from traditional points-based rewards. However, ALL still faces challenges in competing with larger loyalty programs like Marriott Bonvoy and Hilton Honors, primarily due to its smaller global hotel presence.