Mandarin Oriental Debuts App and Revamps Loyalty Program: Exclusive

Key Points

• Mandarin Oriental launched its first mobile app and overhauled its 'Fans of M.O.' loyalty program to focus on deeper guest engagement rather than traditional points or tiers.
• The new loyalty program offers invitation-only communities and unique, experience-based rewards tailored to individual properties.
• The app provides digital services for guests and staff, aiming to increase engagement from both overnight visitors and local fans, with future features like check-out and payment planned.

Summary

Mandarin Oriental Hotel Group has launched its first-ever mobile app and revamped its 'Fans of M.O.' loyalty program to deepen customer relationships. The new program moves away from traditional points and tiers, instead offering invitation-only communities and unique, experience-based rewards that reflect each property's character. The app, available in 17 languages, streamlines the guest experience and supports both guests and staff, with further digital enhancements planned as part of the group's ambitious expansion goals.