Overlooked Oman Air Aligns with Global Giants – the CEO Tells Us What’s Next
Photo Credit: An Oman Air Boeing 737 Max. Boeing
Skift Take
Not every Gulf airline wants to be Emirates. Oman Air just joined the powerful oneworld alliance, and with a new leadership team, it’s betting on strategy over swagger.
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What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.Think of Middle Eastern carriers, and two or three big names likely spring to mind. Emirates, Qatar Airways, and Etihad have rewritten the international flight map, channeling millions of passengers through their respective hub airports every week.
The trio – often known as “The Big Three” – have garnered global brand recognition with sports sponsorships and Hollywood star endorsements. But there is another tier of Middle Eastern airline that flies the flag without quite so much fuss. Think Royal Jordanian, Bahrain’s Gulf Air, and Saudia.
Another prime candidate for that list is Oman Air. CEO Con Korfiatis, who joined last May, acknowledged the airline is “not as globally known as many others,” but the goal is to change that in a meaningful way.
Central to the plan is the oneworld alliance, which Oman Air officially joined on June 30.
“This is quite a significant day for us commercially,” said Korfiatis. “We're
