Sonesta Adds Extended-Stay Concept to Reach Budget Travelers

Key Points

• Sonesta launched Americas Best Value Studios, extending its budget-focused Americas Best Value Inn brand to target longer-term stays.
• The new brand aims to capitalize on steady demand for economy extended-stay accommodations, which have outperformed other budget hotel segments.
• Sonesta did not disclose development figures or projections, but will compete with brands like WoodSpring Suites and Extended Stay America.

Summary

Sonesta International has introduced Americas Best Value Studios, a new brand extension targeting budget travelers seeking extended-stay accommodations. Building on the existing Americas Best Value Inn franchise, this move aims to capture growing demand for affordable, long-term lodging, a segment that has shown resilience compared to other budget hotel categories. While Sonesta has not shared specific development or financial details, the brand will compete with established players in the economy extended-stay market.