Done With Gift Guides? Skift Research Ideas For Every Travel Pro on Your List


Skift Take

As the travel industry gears up for the winter holiday high season, please enjoy this guide to our favorite reports of the year.

You’ve bought the noise-canceling headphones the reviewer swore were the absolute best. Maybe an eye mask too. Useful? Sometimes. Predictable? Always.

We’ve put together a different kind of guide. No gadgets, no stocking stuffers — just the Skift Research reports that explain where travel is heading, what’s changing beneath the surface, and what travel professionals should be paying attention to in 2026.

Consider this the ultimate gift guide for travel pros: insight you can actually use.

For the Shop-A-Holic

All of those holiday gifts totaled up to more than you expected. But at least you can console yourself with a silver lining — think of all the points you will earn.

In fact, credit card points are a multi-billion-dollar boon to the travel industry. But the banks that deliver these travel rewards are becoming more than just point resellers. 

One of our surveys of U.S. travelers found that millennial and Gen Z sh