RateGain to Combine Sojern and Adara Under Single Brand — Exclusive
Photo Credit: RateGain combines Sojern and Adara into one company under the Sojern name. Courtesy of Sojern
Skift Take
By folding Adara into Sojern, RateGain is putting both travel-planning data and its ad platform under one roof. The result: a unified company capable of linking booking data directly to the ads that drive them.
As AI interfaces increasingly sit between travelers and travel brands, owning data that shows who is planning a trip — and using that to target ads and track bookings — is becoming more valuable.
Against that backdrop, RateGain is combining its two marketing technology acquisitions — Sojern, an ad platform that helps hotels get bookings, and travel-data network Adara — into one company operating under the Sojern brand, executives told Skift exclusively.
The entity will also absorb Demand Booster, a business that runs digital ads aimed at driving direct hotel bookings across search, s
