What Happens to a City When It Joins the Ryanair Party Circuit

For many Eastern European countries, becoming a Ryanair destination has been a double-edged sword. The low-cost airline brings with it a ready-made market of young, adventurous tourists willing to fly bare-bones in order to spend money at their destinations. But even upon their arrival this group spends fairly little, and can get pretty messy in the process. The British ‘stag’ and ‘hen’ (bachelor and bachelorette) parties that have become synonymous with Ryanair are notoriously drunken and destructive, as travel site forums littered with stories of ‘stag do’ members drinking out of shoes and vomiting everywhere attest. Ryanair attracts these pre-wedding group getaways precisely because of its low cost. As William Stearn of Maximise, a travel company specializing in planning stag and hen parties, pointed out, even