Spirit Airlines Brings Advertising to Everything from Barf Bags to Overhead Bins
Photo Credit: From Styrofoam cups to plane wraps on its Airbus aircraft, Spirit Airlines is turning inflight assets into advertising opportunities at an unprecedented clip. Spirit Airlines
Skift Take
Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.
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Lots of airlines offer advertising on napkins and boarding passes, but Spirit Airlines is setting a new standard for sponsorship.
It is now giving marketers access to the entirety of its planes -- a plane wrap ($400,000 for one plane for the year), window panels, bulkheads, overhead bins, tray tables, inflight menus, flight attendants' aprons, and Styrofoam cups.
Even the barf bags -- also known air sickness bags -- are available for branding purposes. An outlay of $30,000 provides the opportunity of spread your company's messaging on 150,000 air sickness bags per quarter.
Skift obtained the Spirit Airlines onboard advertising rate card (see below for a pricing chart and the gallery abov
