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Foursquare Releases New Logo Before Splitting Its Product in Half

Jason Clampet photo
Jason Clampet

Photo Credit: The new logo from Foursquare.  Foursquare

Skift Take

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

Foursquare announced in May that it would end the local check-in as we know it and split into two products, a local discovery service named Foursquare and a check-in service named Swarm. In preparation for a complete site and app overhaul in early August, Foursquare revealed a new logo today for its eponymous product. I

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