All Categories
Airlines
After a frenzy of speculation about airline M&A, talks have dried up. The industry is too consolidated for the big carriers to merge, and the smaller ones don't have viable partners.
Allegiant CEO Says Credit Cards Are the Airline’s Biggest Revenue Opportunity
After closing a merger with Sun Country, Allegiant CEO Greg Anderson is eyeing ways to strengthen the carrier’s credit card and loyalty programs.
EasyJet’s Latest Suitor: Can Castlelake Succeed Where Others Failed?
As consolidation reshapes European aviation, EasyJet remains one of its most prized assets – and seemingly one of its hardest deals to pull off.
Business Travel
How AI Became the Reason Not to Buy the World’s Largest Corporate Travel Company
With most potential buyers citing AI disruption risk and walking away, Long Lake's $6.3 billion acquisition of AmexGBT is the most contrarian bet in travel right now.
Amex GBT’s 12-Year Ownership Saga — Who Won and Lost
A $6.3 billion take-private closes the books on one of the most convoluted cap tables in travel. The scorecard is not what you’d expect.
Amex GBT to Be Acquired by General Catalyst-Backed Long Lake for $6.3 Billion
American Express Global Business Travel is going private with backing from major AI and tech investors. Despite a travel-tech experienced backer in General Catalyst, Long Lake will have to prove its mettle.
Coronavirus
The Travel Industry’s Immense Potential for Growth
Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.
The Travel Industry Surpasses 2019
Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
Travel Makes a Complete Recovery
Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
Cruises
Royal Caribbean’s Giant Beach Resort Blocked by Mexico after Environmental Backlash
At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought.
The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife
Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.
$11.4 Billion and Zero Churn: What SpaceX Said About Starlink’s Travel Industry Grip
The competitors to Musk's Starlink will eventually up their game. It's never healthy for customers and end-users to be dependent on a single vendor, regardless of the Starlink's competitive advantage at this moment.
Experiences
Abu Dhabi’s Sphere Has a Home: Yas Island
The location was the easy part. Whether Abu Dhabi can fill a $1.7 billion venue with its own original content is the harder question.
HBX Group to Buy Bridgify as Part of Broader AI Push
HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch.
Expedia Spent $279 Million on Acquisitions in Q1, Airbnb Gained $70 Million on Tiqets Deal: Scoop
Expedia was the company that acquired Tiqets. Airbnb didn't buy the experiences brand, but seems to have made a solid return on its Tiqets investment when it cashed out.
Food and Drink
Omakase, Fine Casual… and Burgers: Marriott’s Top Food Trends in Asia
Asia’s food culture, from hawker stalls to omakase counters, has always been vibrant. But it’s now also setting the pace for how food tourism might look globally in the years ahead.
How Tourism Homogenizes Cuisines and What Are Possible Solutions
There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.
Magic Mushrooms in the Minibar
Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
Ground Transport
Grab Takes Taxis Across the Singapore-Malaysia Border
“Travel companion” Grab clearly isn’t ready to say goodbye at the border. With its cross-border taxi pilot, Grab is stretching the definition of “last mile” into an international one, keeping travelers in-app the entire way.
Uber CEO Says Travel Rivals Like Expedia Can’t Match Its On-the-Ground Edge
Khosrowshahi said there's the usual tension with partners about Uber's travel ambitions, and he obliquely cited Expedia's shortcomings post-booking. If Uber gains traction in travel, you can expect Khosrowshahi to one day step away from the Expedia board, and all of those conflicts to get exacerbated.
Airbnb’s Latest Service Expansion: Rides From the Airport
Pre-booking rides to your Airbnb or hotel may ease the journey when arriving in an unfamiliar destinations, but there doesn't seem to be anything Airbnb-ish about the new service partnership. Maybe Airbnb gets less unique as it grows?
Hotels
Marriott’s EMEA Chief 100 Days In: A Region Running in Two Gears
The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math.
Oyo-Parent Prism Gets Green Light From Indian Regulator for IPO
Prism’s SEBI approval signals IPO momentum, but timing remains cautious. Stronger profits, Motel 6 integration, and premium expansion may finally give Oyo’s parent company the public-market credibility it previously lacked.
Barry Diller Moves to Take Over MGM Resorts in $18 Billion Deal
The Las Vegas Strip is consolidating fast. Soon, two billionaires (Barry Diller and Tilman Fertitta) may control a large chunk of its hotel rooms.
Luxury
Luxury Retail’s Hospitality Problem Isn’t a Training Problem
Saying luxury retail should be more hospitable ignores how most of the industry works.
Capella’s New President Wants to Crack Luxury’s Top Tier Within a Year
Capella’s pitch under its new president: scarce, personalized, and aiming for the top tier of ultra-luxury. The growth job goes to Patina.
Luxury Brands Have Been Marketing to Humans. But Their Next Booking May Be AI.
Luxury brands have spent two decades optimizing for the human eye. A meaningful share of their traffic will soon belong to something else entirely.
Media and PR
EternityX CEO Charlene Ree at Skift Asia Forum 2026
Demographic segmentation of Chinese outbound travelers is the wrong unit of analysis.
How TV and AI Are Reshaping Travel Demand
If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?
Authorities Around the World Are Banning Flight Ads Due To Climate. But Will It Change Anything?
The bans may not ground a single flight, but they are opening the door to harder policy conversations.
Meetings
5 Ways Meeting in Ireland Balances the Best of Both Worlds
All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland.
3 Ways Corporate Meetings in New Orleans Can Fuel Creativity
Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.
Inside India’s Events and Meetings Aspirations
India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?
Online Travel
Who Really Holds Your Travel Money Before You Travel and What Are They Doing With It
Travel companies have built a banking-like float system around consumer prepayments, without banking-like protections, and the scale is now too large to ignore.
After Sonder’s Collapse, Francis Davidson Returns With an AI Travel Agent
Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is.
Expedia AI Chief Xavier Amatriain on Trust, Agents, and the Future of Travel — Exclusive
In his first media interview as Expedia’s Chief AI and Data Officer, Xavier Amatriain gives a rare look at the logic shaping one of travel’s most closely watched AI strategies.
Podcasts
Scammers Now Know Your Guests’ Exact Booking Details.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down a week where the infrastructure of hospitality is being stress-tested from every direction.
Travel’s AI Problem Is Bigger Than Most Companies Realize
Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it.
GMH Hotels: Airbnb Just Got Serious About Hotels
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where three big stories all pointed at the same shift:…
Short-Term Rentals
Spain’s Top Court Voids National Short-Term Rental Registry
The ruling is a win for Airbnb, but Spain's war on short-term rentals is far from over.
Airbnb Is Recruiting Creators to Build Out Its Experiences Business
Content creators solve a problem Airbnb has been chasing for years — getting locals to book experiences in their own cities.
Dubai’s $400M in Tourism Aid Buys Time. Operators See Empty Rooms.
With occupancy at 10% and summer ahead, fee exemptions may matter less than empty rooms.
Skift Originals
The Lessons Travel Buried After Covid Are Resurfacing in the Middle East
The travel industry edited Covid into a convenient story about resilient demand while ignoring the system’s fragility. We’re seeing the cost of that rewrite in real time.
Building in Travel Has Never Mattered More
Travel is where history gets physical. We're in it. Right where we should be.
Legacy Is When Your Ideas Outlive Their Attribution: The Skift Journey
Skift is an extended argument for a particular way of being in the world: intellectually rigorous, commercially viable, editorially independent, globally aware, personally authentic.
Startups
Fora Travel Is Focused on Growth and a Small Acquisition Helps Build AI Tools
Fora Travel has the luxury of being private and can build its business — seemingly at a decent pace — without getting second-guessed in quarterly earnings calls.
India’s Travel Space Heats Up as Niche Players Gain Significance
India’s maturing travel market is allowing for more niche players to strengthen their bases, and it seems like investors are backing this movement.
What a Siberian Startup and a Saudi Ticketing App Reveal About Travel’s Future
Two startups from two different worlds are quietly rewriting the rules of who controls the travel transaction, with fascinating implications.
Tour Operators
Airbnb Invests in WeRoad — and Hired Its CEO to Lead Hotels
Airbnb has struggled to scale experiences. Investing in WeRoad — and hiring its CEO — is Chesky's preferred move: partner first, potentially acquire later.
UAE’s AI Push Could Reshape How Hotels and Holiday Homes Operate
The biggest win for the hospitality sector will be the elimination of manual licensing and compliance checks that quietly drain operator time and margin.
TUI Downgrades Outlook, Reports Softer Bookings From Iran War
TUI went from reporting record EBIT to suspending revenue guidance as conflict in the Middle East disrupts travel plans.
Tourism
Iran War Drives Middle East Tourism Slump — and a Global Demand Shift
Demand didn't disappear. It just left the Gulf — and it's not clear when it's coming back.
Record Seaweed Levels Are Hitting Caribbean Beaches — Hotels Are Cutting Prices
Sargassum has gone from a nuisance to a structural threat for Caribbean tourism, and 2026 is shaping up to be the worst year on record.
Vietnam’s Tourism Boom Gets a Boost from Latest Philippines Pact
Vietnam is building on one of Southeast Asia’s strongest tourism growth stories through regional partnerships, stronger air connectivity, and infrastructure investment, a strategy that is helping it pull ahead.
Travel Agents
Dubai Strengthens Passenger Rights Rules to Rebuild Traveler Trust
Dubai’s passenger rights framework means one regulator, one rulebook. The details around enforcement are still to come, though.
American Express Saw Strong Luxury Spending in Q1, Airline Softness in April
A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon.
Inside the $2.4 Billion Agency Powering Luxury Travel’s Elite Advisors
For years, Global Travel Collection's $2.4 billion in sales has been spread across legacy brands, masking its true scale. Its brand unification is a signal that scale is becoming the defining competitive advantage in luxury travel.
Travel Technology
Priceline Gives Penny a Multi-Agent Makeover
Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.
The High Cost of Infinite Search: How AI Agents Break Travel Economics
Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand.
Travel’s Top AI Operators
The travel industry has spent three years talking about artificial intelligence. In the summer of 2026, we’re finally building with it.
Venture Capital
Travel Venture Capital Is Back, But Only for the Biggest, Safest Bets: 3 Charts
Early-stage startups face longer fundraising cycles and less capital.
Regional Air Travel Startups Raise Over $85 Million: Funding Roundup
The biggest airlines are behind on updating their tech systems and operations; regional airlines are even further behind.
Ramp Raises $200 Million for Expense and Biz Travel Management: Startup Funding Roundup
Startups for business travel management and flying taxis are still raising a lot of money.