AccorHotels Delves Into Co-Living With Its Newest Hotel Brand
Photo Credit: This "Yours" room category sleeps multiple guests in a private room and is part of AccorHotels' new Jo&Joe brand, which borrows heavily from design-driven hostels and co-living concepts. AccorHotels
Skift Take
When we said co-living would be the next big hospitality trend, we weren't kidding. It'll be fascinating to see how AccorHotels scales the co-living concept with Jo&Joe.
The co-living concept is entering the mainstream with AccorHotels' newest economy hotel brand: Jo&Joe.
While the Paris-based hospitality company didn't use the term "co-living" to describe the new brand, it's clear Jo&Joe is the embodiment of co-living, to be executed on a much larger scale than we've seen previously — to amount to 50 properties by 2020 in cities like Paris, Bordeaux, Warsaw, Budapest, and Sao Paulo, AccorHotels says.
In a statement, the company described Jo&Joe as "a brand that blends the best of private-rental hostel and hotel formats" and called it a "totally reinvented and disruptive experience in terms of design approach, catering, service, and customer journey."
At its most basic description, co-living is about community and developing connections among those who occupy that particular co-living space. It's group living, with shared kitchens and living areas, and social programming.
Frédéric Fontaine, senior vice president of AccorHot
